Very Important Relationships, Inc.

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Very Important Relationships, Inc. is an online marketing solutions company and one of the nation’s premier developers of virtual “Reward” shopping malls. Each VIR Mega Mall contains over 1,000 of the nation’s top merchants, each offering CashBack dollars on purchases made.  VIR develops unique business models which utilize its core technologies and merchant relationships, as well as custom builds platforms for VIR’s client’s to meet their specific corporate needs.

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In 2009, VIR was at a crossroads in their business. They had been hiring IT staff and renting a single hosted server in a small Datacenter in Phoenix. At its heart, VIR was a software company. The new direction for the software platform was going to yield dozens of new Linux Web servers to provide failover and redundancy to the end-user experience.

VIR needed a solution that would provide for customized growth, reduce IT staff and costs, and provide a way to get full service technology without having to bring everything in house. The cost to stay renting space in the Phoenix Datacenter was astronomical.

With a single phone call, VIR reached out to ECXSystems for a solution. It was evident at first glance that VIR was a prime candidate for their own Private Cloud virtual infrastructure. Working through the environment, the build and migration put VIR in their own dedicated VMWare Enterprise cloud with Load Balancers, Firewalls, and the latest generation storage and servers without a single out of pocket capital expense.

Since 2009, VIR has been able to leverage that Private Cloud infrastructure and grow their business steadily. Expenses grow with the business and the addition of new customers at fraction of the cost of the big Cloud providers.